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Changing the world means changing the way we think.

Redefining Britain First: A Principled and Progressive Patriotism

As calls to “put Britain first” grow louder, so too does the risk of surrendering patriotism to division and fear. But pride in one’s country doesn’t have to mean turning away from the world. This report challenges leaders on the left to redefine patriotism — not as insular or reactionary, but as confident, inclusive and rooted in shared British values.

The Lipstick Effect: Why People Spend More on Small Luxury Goods During a Recession

  • ‘We use the power of psychology to bring new insight and understanding to global affairs. We believe that leaders from every nation can learn from deeper reflection, empowering them to do more for our communities.’

    Gurnek Bains
    Founder and CEO of Global Future Foundation
  • ‘This research [The Centre Holds] reveals the decent, tolerant and ethical centre ground of the British people. We are both radical and conservative. We’re proud of our history and we care deeply about racial and social injustice.’

    John Cruddas
    Labour MP for Dagenham & Rainham
  • ‘We use psychology in the same way leaders use economics to help better navigate uncertainty and tackle the drivers of divisions.’

    Anita Kirpal
    Director of Global Future Foundation
  • ‘This report [Rewiring Meritocracy] is both so timely and so welcome. It provides positive, practical principles that business leaders can use to deepen meritocracy in their companies. It is not abstract or aggrandising, but grounded in real life case studies from great business leaders who are already making this happen every day.’

    Sir John Parker
    Former Chair of 6 FTSE 100 companies
  • ‘Business is great at using psychology to make money. It’s high time for psychology to also serve the public good. Global Future Foundation provides policy makers, community activists and citizens with psychological insight to help them become better leaders.’

    Rowenna Davis
    Director of Global Future Foundation
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